Lifelong learning at OsloMet
The Lifelong learning project under The Better Student Experience has in 2020 worked to establish a support function for the academic environments in the development and organization of Lifelong learning offers.
This includes a common process model that will facilitate the process from idea, through development to implementation easier, including marketing and sales. On 15 December, the website of the Lifelong learning offers at OsloMet will be launched.
The Lifelong learning project was launched in March 2020 when project manager Frode Andersen started. Eventually, resources have come from the faculties and a newly hired digital marketer arrived in October. Lifelong learning is a strategic investment at OsloMet. Several sub-projects are well underway and are produce results.
- The aim now is to move the projects into ordinary operation. The support of The Better student experience has been good, but the marketing and support functions belong in ordinary operations and will be placed there in December 2021, says project manager Frode Andersen.
Lifelong learning online
On 15 December, the landing page for Lifelong learning will be launched on oslomet.no. This will be a place to lead people to, with a good overview of the Lifelong learning offers at OsloMet. Now the project has mapped the customer journey, i.e. what happens to people before they click into our websites, what they search for and where they find things. All this has been the basis for the work on the new landing page. Newsletters work well when relevant, as well as ads on Facebook and LinkedIn. In parallel, the project works with the presentation of the Lifelong learning courses. Together, this will coordinate a boost to Lifelong learning at OsloMet and a comprehensive offer to our potential customers. The most important thing is of course the content of what we have to offer.
Clear speech from project manager
Several of the faculties now show a strong will to initiate shorter Lifelong learning courses and digitize the courses they offer. By the application deadline of 1 November for The Better Student Experience, there were 9 applications for digitization of Lifelong learning courses.
- Lifelong learning must generate income for OsloMet! The purpose of the project is to provide support to the academic communities when they are to develop courses, that the framework is in place so that these processes run smoothly and that we can quickly initiate courses the market needs. The key is to offer courses developed in collaboration with working life and fields of practice. Furthermore, we are preparing for a possible change in the financing schemes for the area. Access to deliver basic education for a fee to Lifelong education students and a funding scheme that pays better for short courses would have been desirable. No matter what comes, we must prepare for commercialization. These are the cornerstones of Lifelong learning.
- Courses must provide immediate competence. In addition to the offer we have today, we must build up a portfolio of courses of less than 5 credits. We will now test this on an academic environment that has applied for funding through The Better Student Experience. It is also important that we search OsloMet as a whole to whether topics can complement each other. The industries and companies we are in contact with and deliver courses to must be confident that the students get a competence that is applicable immediately.
- Cooperation and internationalization. The aim now is to build up the Lifelong learning ecology on the platforms Oslomet owns. We must have control over the distribution channels, and we must own the production line. This does not mean that we should not collaborate with others, we must deliver on democratization of knowledge, collaboration and sharing in the sector. But we have to look further and extend the work. The project collaborates with several academic environments to develop courses in English to, among other things, reach out internationally. Even if the framework conditions are national, this does not mean that we should not benchmark what we do up against what is happening abroad.