template.back.to.overview Channel strategy
At OsloMet we use different channels to reach different target groups. This channel strategy will help you choose the right channel based on the audience you want to reach and with what message.
The channel strategy must answer three things
- What channels do we have - and who is responsible for these?
- Who is the target group for the different channels?
- How do we use the channels?
The channel strategy supports the communication goals at OsloMet, where we will contribute through communication
- that OsloMet is visible and clear to the outside world
- that people connect OsloMet with the positive we contribute
- to build common culture and identity at OsloMet
The channel strategy applies to OsloMet's digital communication channels.
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Digital surfaces
- oslomet.no - Target audience: Applicants and partners. Purpose and content: The main channel for promoting studies, disseminating research, and providing an overview of the OsloMet institution. Responsible: Department of External Relations and Communications
- student.oslomet.no - Target audience: Students. Purpose and content: My page for students is the main portal for static information to our students. Personalized information with subject and program plans, timetable and news. Responsible: Department of External Relations and Communications
- Canvas - Target audience: Students. Purpose and content: Canvas is the learning platform for students at OsloMet. Here you can communicate either to all students at OsloMet, at the faculty level or at the subject level. The information on Canvas must be academically relevant or relate to the students' studies. Responsible: Department of Education
- ansatt.oslomet.no - Target audience: All staff. Purpose and content: Open channel - main channel for internal communication, permanent information, news and events. Responsible: Department of External Relations and Communications
- Teams - Target audience: Groups of employees. Purpose and content: Closed channel for information sharing in the team. Responsible: Team owner
- Internal Newsletter - Target audience: All staff/groups of employees. Purpose and content: Internal news at OsloMet. Responsible: Department of External Relations and Communications/manager/sender
- External Newsletter - Target audiences: partners, journalists, working life, politicians and authorities and staff. Purpose and content: Research dissemination and business communication. Responsible: Department of External Relations and Communications
- uni.oslomet.no - Target audience: Partners and stakeholders to OsloMet projects. Purpose and content: Publishing platform for educational and research projects with external partners, externally financed projects, internal research groups and research projects, independent units at OsloMet. Responsible: Department of External Relations and Communications
- Podcast "Viten og snakkis" - Target audience: General public, journalists and partners, students and staff. Purpose: Research dissemination, reputation building. Also serves as a training arena for OsloMet researchers. Responsible: Department of External Relations and Communications
- Information screens - Target audience: Students. Responsible: Department of External Relations and Communications
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Social Media and Channel Map
Social Media
- OsloMet's Facebook - Target audience: External: potential students, partners and alumni, students and employees. Purpose and content: Inspiring, engaging, entertaining, profiling content, business communication, advertising platform. Responsible: Department of External Relations and Communications
- OsloMet's Instagram - Target audience: Current students. Purpose and content: Inspiring and profiling content, life as a student at OsloMet, advertising platform. Responsible: Department of External Relations and Communications
- OsloMet's Snapchat - Target audience: Potential students. Purpose and content: Life as a student at OsloMet. Responsible: Department of External Relations and Communications
- OsloMet's Twitter - Target audience: Partners, politicians, media and university and college sector (UH-sector)
- OsloMet's LinkedIn - Target audience: Alumni, partners, UH-sector and staff. Purpose and content: Business communication, employer branding. Responsible: Department of External Relations and Communications
Channel Map
- Potential students - Recommended channels: Facebook, Snapchat and Instagram
- Students - Can use: Facebook, Snapchat and Instagram
- Potential employees - Recommended channels: LinkedIn. Can use: Twitter
- Employees - Can use: Facebook and LinkedIn
- Alumni - Recommended channels: Facebook and LinkedIn. Can use: Twitter
- External (journalists, politicians) - Recommended channels: Facebook, Twitter and LinkedIn
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Film and Video
- OsloMet's Youtube - Target audiences: Potential students, partners, students and staff. Purpose and content: Profiling films, study presentations, good stories: Live streaming from conferences and events, reputation-building films, advertising for OsloMet student recruitment and research dissemination. Responsible: Department of External Relations and Communications
- Film.oslomet.no - Target audience: Publishing channel. Purpose and content: Publishing channel for all films to be shown on OsloMet.no: Films for teaching, also for external target groups. Teaching films to be embedded on various platforms/websites. Internal films film archive, films for teaching. Responsible: Section for Multimedia
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Which channel should I choose?
When you are considering which channel to choose, you can ask yourself these questions:
- What do you want to achieve?
- Who is your target audience? (e.g. students, employees, potential students, alumni)
- What message do you have?
- With what measures do you hit best? (Can you talk to them directly, is a general meeting best, is information needed online, do you want engagement on social media, should the target group communicate something back?)
Now you can consider which channels to choose!