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Communications and profile / Communications consulting

Channel strategy

At OsloMet we use different channels to reach different target groups. This channel strategy will help you choose the right channel based on the audience you want to reach and with what message.

The channel strategy must answer three things:

  • What channels do we have - and who is responsible for these?
  • Who is the target group for the different channels?
  • How do we use the channels?

The channel strategy supports the communication goals at OsloMet, where we will contribute through communication

  • that OsloMet is visible and clear to the outside world
  • that people connect OsloMet with the positive we contribute
  • to build common culture and identity at OsloMet

The channel strategy applies to OsloMet's digital communication channels.

Channel Overview (.pdf)