- Be personal, not private. Do not hide behind a logo and the name of a project. In social media we want to talk with people. People are more believable than logos.
- Start using social media early on and use it on a regular basis. Do not wait until the project/research/article is finished. Build a network that later on may help you spread good stories.
- Use the 3x3-model to get started. Use 3 minutes, 3 times a week on social media. 1 minute to check out what has been happening in your network. 1 minute to connect to new contacts and, 1 minute to share something useful or relevant with your network. That’s it! Now you can turn off social media and go on with your day.
How to use social media in research dissemination?
Social media may be an efficient channel for research dissemination and you do not need to use a lot of your time either. Remember that social media is based on two-way communication. You may learn something new, establish new contacts, keep yourself updated and of course, present your own articles.